In the modern day, photos themselves seem to have lost value. If you look at previous generations' approaches, they hold them dear, printed in albums or placed upon walls. We now seem to have developed a worthless approach to them, constantly snapping images on our phones to be stored amongst the thousands we already have, often never to be looked at again.
A photo transforms when it is printed. It ceases to be a digital concept and becomes a fabric of reality. Most photos, as fantastic as they seem on a screen, somehow become better when down on paper. An image's physical being has gravitas and as an art form, for full, true appreciation of the image, it has to be printed. Only then can you attempt to properly look into a photo rather than simply stare at it.
But why buy prints? Why these ones in particular? Well head to the prints page for the answer to that.
Based in Sheffield / Doncaster, UK